FORUM PUBLISHING is the publishing house of Forum Shivuk ("Marketing Forum") journal, the organizer of the Product of the Year Awards in Israel, and operates the Israeli branch of the Superbrands organization.
Since 1995, this is the most professional marketing newspaper in Israel, providing marketing professionals with new ideas and updating them on news from Israel and the world, promptly and succinctly. Forum Shivuk reaches thousands of subscribers, including: CEOs, CMOs, vice presidents, marketing managers, advertising professionals, sales promotion companies, marketing consultants, research institutes and more.
Since 2004, Forum Publishing is organizing the Product of the Year Awards ( www.poy.co.il) in Israel.
Product of the Year is a worldwide concept (USA, France , UK , Italy , Spain , Brazil , Japan etc.). Since 1987 and all over the world, Product of the Year rewards innovation in Fast Moving Consumer Goods (FMCG). Voted for by members of the public, it helps consumers find the best new products and manufacturers boost sales.
Product of the Year rewards Israel's best, most innovative products. The Product of the Year logo helps consumers pick them out on the supermarket shelves. It is a faster way for people to discover new products – and a simple but highly effective way for manufacturers to give sales of their products a significant boost.
Since 2009, Forum Shivuk operates the Israeli office of the Superbrands organization ( www.superbrands.co.il ).
Superbrands was established in the UK in 1994 and it now operates in almost 60 countries. In each country, Superbrands publishes high quality, hard cover books which pay tribute to the best brands in each country.
The brands presented in the Superbrands publications are selected by an independent Council and the Israeli consumers.
Each Superbrands publication follows a unique publishing style and format which allows the brands to present their marketing case studies. On release of each Superbrands publication a major Awards Event is held to pay tribute to the most successful Members of the Superbrands club meet 6 times a year for a networking and professional meetings.
Etty Amiad, General Manager - holds an MBA (major in Marketing) and a BA in Psychology and Economics from the Tel Aviv University. Ms. Amiad previously worked in a marketing consulting firm, and was also the marketing manager of the "Kidum" Group.
Eran Yasur, Chief Editor & Publisher- holds an MBA (major in Marketing) and a BA in Economics and Management from the Tel Aviv University. Mr. Yasur was formerly an editor at the Globes newspaper, and is the author of four prose books and had contributed to the book "Marketing Management - the Israeli Edition" by Prof. Philip Kotler and Prof. Jacob Hornik.