Product of the Year is a worldwide concept (USA, UK, France, Italy, Spain, Brazil etc.). For more than 27 years and all over the world, Product of the Year rewards products and services' innovation in various sectors. Voted for by members of the public, it helps consumers to try and use the best new products and services as well as helping marketers to boost sales.
Product of the Year rewards Israel's best, most innovative products and services. Our prominent logo then helps consumers to pick them out whether in store or elsewhere. It is a faster way for people to discover new products and services – and a simple but highly effective way for marketers to boost their sales.
The award works because its winners are decided by members of the public – more than 2,000 Israeli consumers decide upon each year's Israeli winners.
The award represents a significant opportunity for marketers as well. Winners can feature the logo throughout their marketing and advertising material or display it on the product. Some winners enhance the benefit of the award by launching joint promotions, while we are also organizing joint activities for the winners such as:
- promoting the winners through our media partners deals, our Facebook fans and our 'Innovation community'
- a 'goodie bag' giveaway we hand out to consumers in partnership with our media partners
- an in-store retail promotion with Shufersal, Superpharm and other retail chains
Product of the year is organized by Forum Shivuk – Israel's leading marketing publication (www.forum.co.il).
You can contact us at:
Product of the Year at Forum Publishing LTD
Netivot 3, Herzliya
Tel. 972-9-9559590 (ext. 0)